Similarweb stock makes NYSE debut in latest tech IPO: Here’s what to know

Data analytics firm Similarweb will make its debut as a publicly traded company today in what it hopes will become the latest tech-focused float to win over investors…

The Tel Aviv-based company has priced its shares at $22.00 and will trade on the New York Stock Exchange. Trading is expected to begin Wednesday under the ticker symbol SMWB.

In a year punctuated by direct listings and SPACS, Similarweb has opted for the traditional IPO route, with J.P. Morgan, Citigroup, Barclays, and Jefferies acting as joint book-running managers, and JMP Securities, Oppenheimer & Co., and William Blair acting as co-managers for the offering.

Eleven-year-old Similarweb offers data analytics, web statistics, and various types of market research to businesses. While it’s not a household name among everyday consumers, the company counts many retailers and large tech and financial firms as its customers, and…

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