Roger Federer-backed shoe company preps for NYSE IPO

The Swiss running brand backed by tennis champion Roger Federer is preparing to go public Monday on the New York Stock Exchange. The company’s valuation is projected to hover about…

$6 billion to $8 billion, according to Seeking Alpha.

The “On Running” started in Zürich about a decade ago with a goal to “change the world of running.”

The company uses cushioning technology called CloudTec, which compresses horizontally and vertically for soft landings and “explosive take-offs,” according to On. The company touts that it created a “highly adaptive sole that reduces muscle fatigue and lowers heart rates.”

Since its inception, it has made its way to over 50 countries at more than 6,500 premium retail stores. Its European headquarters is in Zürich, but the company also has offices in the USA, Japan, Australia and Brazil.

In April, the company had already started preparing for its initial public offering (IPO) that was projected to value the business at about…

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