Look, I have a BBQ grill made by one of the grill and griddle makers here, and some of the companies here have been around since dirt was young, and others are startups, and so they all rode up the lockdown boom, and now…
it turns out that the boom didn’t last. And that’s OK.
What’s not OK is that these companies, at the very end of the lockdown boom in the second half last year, when everyone already knew that this lockdown boom was ending, decided to go public at mega valuations amid huge hype-and-hoopla spread by Wall Street banks and their minions that all made a gazillion bucks on these deals.
What’s not OK is that these shares were sold to retail investors directly or indirectly and then, after a quick spurt, the shares collapsed as everyone knew they would, because by that time, countless stocks had already collapsed, following the infamous February 2021.
So here we go again.
Traeger Inc. [COOK], which makes wood-pellet-fired outdoor grills and sells wood pellets, reported earnings this evening. The original company was founded years ago and was sold to PE firms in 2014. In 2017, the company was “recapitalized” by a new majority control shareholder, AEA Investors in partnership with Ontario Teachers’ Pension Plan. The company, as it says now, “entered the BBQ category because it’s ripe for disruption, and our strategy is already working. We are winning with disruptive product, sales and marketing…”
Yup, disruptive. And so this evening, upon the earnings release, shares tanked another 18% to $7.20 a share in afterhours trading, down 78% from their high on August 9, 2021, and down 60% from the IPO price of $18 on July 29, 2021. This was one heck of a “disruption” for the folks that bought the Wall Street hype-and-hoopla, premediated by Wall Street. They knew what would come, a massive wealth transfer (data via YCharts):
Traeger reported today that it lost $33.6 million in Q4, ended December 31, up ten-fold from a year ago, and it lost $89 million for the year 2021. In the year 2020, before the company went public, but during the maximum lockdown boom, it made a profit of $31.6 million. In 2019, it had lost $30 million.
In its earnings release, the company guided for lower sales; “we are projecting lower than typical growth in 2022,” it said. And it mentioned “near-term headwinds,” and costs were going up everywhere in its operations, and its gross margin were getting squeezed.
In terms of Q4, sales jumped 30.8%, but gross profit rose less than that, +28%. Operating expenses spiked by 78%. And so the net loss multiplied by 10, to $33.7 million.
The operating and cost issues aren’t the problem – all companies face this inflation nightmare. And companies that benefited from the lockdown boom, are now having to say goodbye to it. The problem is that the shares were sold with huge hype and hoopla at ridiculous valuations to unsuspecting retail investors that are now getting cleaned out. Hype-and-hoopla booms have that effect.
Other grill and griddle makers too.
Weber [WEBR], the grill maker that has been around since dirt was young and made money over the last three years before it went public, had its IPO right at the end of the lockdown boom, on August 5, 2021, at the IPO price of $14 a share. Shares then spiked 50% to $20.44 by August 10, and then the whole thing came unglued.
In 2021, it lost money, and it’s just a grill maker that has been making grills for decades, and the lockdown boom is over.
By mid-January, the stock price was down to about $10 a share, where it has been bouncing along ever since. In afterhours trading today, the stock fell to $10.65, down 48% from its high and down 24% from its IPO price (data via YCharts):
Solo Brands [DTC] – its Solo Stove brand of firepit cooking systems and grills makes up about 90% of its revenues, and three companies it hastily bought just before the IPO make up the other 10% – went public on October 28, 2021, at the IPO price of $17 a share.
The first trade out the gate was at…
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