DoubleVerify (NYSE:DV) has been holding its own since going public back in April. The digital ad software company got hit along with other high-growth stocks in May, but after a solid first-quarter 2021 earnings report, shares are back to where they started when they made their publicly traded debut…
The digital advertising industry is making a fast rebound this year in the wake of pandemic lockdowns, and DoubleVerify is a top beneficiary from consumers spending extra time streaming TV and on social media. It isn’t cheap, but add this stock to your watch list.
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DoubleVerify’s software does just what its name implies: It verifies the quality and performance of digital ads. It’s an analytics platform that CEO Mark Zagorski calls a “core utility” for marketers around the globe, helping them ensure their campaigns are viewed by real people in the intended geography.
After pandemic lockdowns caused many companies to tap the brakes on advertising last year, the industry is making a comeback — and more dollars are flowing to digital channels like never before. Zagorski said digital ad spend (excluding internet search-based ads) is expected to be up 11% worldwide in 2021, impressive considering total spend is approaching $500 billion a year.
In spite of this growth, though, digital ads are hardly an open feeding trough. There are big changes many marketing firms…
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