Zeta Global Holdings Corp, a marketing software firm co-founded by former Apple Inc (AAPL) Chief Executive Officer John Sculley, has filed paperwork for a U.S. initial public offering, according to a regulatory filing by the company on Monday…
The company is the latest among a string of technology firms looking to capitalize on investor appetite for new stock floats in the sector, which has witnessed a boom over the past year as the COVID-19 pandemic prompted businesses to invest more in digital transformation.
Zeta did not reveal the number of shares it plans to offer or its target price range. (https://bit.ly/2R2WuZK)
Founded in 2007, Zeta had reportedly planned to go public in 2017 but scrapped plans, instead raising $115 million in equity and $25 million in debt later that year. Media reports had said the new funds were raised at a valuation of $1.3 billion, though Zeta did not disclose a figure.
Zeta, led by David A. Steinberg, raised another $222.5 million in debt from investors including Barclays, Credit Suisse and Morgan Stanley Senior Funding.
The firm plans to…
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