Customer Engagement Firm Braze Jumps After $520 Million IPO

Customer engagement software maker Braze Inc. rose 44% in its trading debut after an initial public offering that priced above the marketed range to raise $520 million. The company’s shares, which sold for…

$65 in the IPO, closed at $93.39 in New York trading Wednesday, giving Braze a market value of $8.4 billion. Accounting for employee stock options and restricted stock units, the company has a fully diluted value of more than $9.6 billion.

The company and some of its investors on Tuesday sold 8 million shares that had been marketed for $55 to $60.

Braze was valued at $850 million after an $80 million funding round in 2018, according to data provider PitchBook.

The New York-based company’s biggest investors are Battery Ventures and Iconiq Capital, according to the filing. Affiliates of Inter West Partners and Bullpen Capital had planned to sell a combined total of 1.3 million shares in the IPO, according to Braze’s filings with the U.S. Securities and Exchange Commission.

Braze had a net loss of $26 million on revenue of $104 million for the six months ended July 31, compared with a loss of $12 million on revenue of $68 million a year earlier, according to its filings. The company’s diverse array of customers includes brands such as Grubhub, IBM and DraftKings, according to its website.

Braze co-founder and Chief Executive Officer William “Bill” Magnuson said in an interview that he was pleased by the investor reception, saying that the company priced above range because “the roadshow went well.” There was room in the market for Braze because “companies that came before us were not using an advanced enough technical approach,” he said.

Magnuson said in a letter to investors that the coronavirus pandemic has accelerated digital transformation, including the importance of…


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